I bought this after trying it at a relative's house and loving the scent. And the scent is amazing. It really does smell great. Unfortunately, the detergent doesn't seem to be very effective. We're almost through the "128 wash" jug and things are starting to come out of the laundry feeling not quite clean. Especially items that get really dirty, like towels and pillowcases, are starting to feel dingy and just... not fully clean. White socks and t-shirts are starting to look a little gray. The smell doesn't cover the fact that things don't seem to be 100% clean after several months of using this detergent. I've used Tide and Persil exclusively for years, and will go back to them as soon as we're done with this jug. A nice scent can't compensate for it for not getting things fully clean.

I received from Arm & Hammer and Influenster for my honest opinion.
We got 24 (not 25) loads out of the 32.5 ounce laundry detergent but it may have been my fault because I don’t always measure. With that being said, surprisingly, we liked this detergent. The liquid is very concentrated so it’s thick and easy to pour. Our whites did look whiter, but we still had to use pre-treatment for heavier stains which is similar to other detergents we’ve used. The odor blaster formula was a hit! Our clothes smelled wonderful and the scent lasts which is great. You can find this bottle for about four bucks at the General store. Overall, this detergent delivered as advertised. It’s a good value for the money.

I like the price and that this laundry detergent works really well. Use to always have to use Oxi clean in every load. Even when using the more expensive laundry detergent in order to get laundry clean. With this detergent haven't had to do that. I only spray Oxi clean on very stubborn stains now. Before I would have to use both Oxi clean stain remover and Oxi clean powder to laundry clean. I love how this detergent gets my laundry clean and smells really good without adding extra laundry additives. Which is saving me money! Im very happy with this detergent and will only buy this one for now on. DEFINITELY DO RECOMMEND!

Works well with cotton fabrics, I use extra for polyster fabrics. Like that the smell is not overwhelming and that its subtle pleasant smell on the clothes your wearing. Good quantity for your buck. I use Arm and Hammer products a bit around the house- trustworthy. Hoping to move on to something green or natural, non-toxic. Its a blue liquid, feel a little guilty I'm not using the Free and Clear Arm and Hammer. I'm sensitive so, if i accidentally get it on my skin, i can automatically taste it and it does hurt my stomach, but so does newspaper smell and magazine smell. Hope this helps.